“Imagine how much bigger this market could be if you could chat with characters vs. “The three largest fanfic sites-,, and Wattpad-get 3 billion-plus annual visits in the US alone,” she wrote. Last month, Justine Moore, a partner at Andreessen Horowitz, provided a sort of bookend to Munjal’s “AI-animated books” proposal. Story Engine raised frustrations by treating writers as an afterthought and, by its very existence, suggesting that the problems it was trying to bypass weren’t integral to the act of writing itself. Many were hawking AI “solutions” they promised would transform the act of writing, the most derided among them Sudowrite’s Story Engine (dubbed in a relatively ambivalent review by The Verge’s Adi Robertson as “the AI novel-writing tool everyone hates”). Munjal is one of many tech entrepreneurs to ping the book world’s radar-and raise its collective hackles-in recent months. As those who shared the tweet observed, it seems like a lot of book industry “disruptors” just don’t like reading. But to a broader audience, the sweeping proclamation that AI will make “every” book “10x more engaging” seemed absurd, a solution in search of a problem, and one predicated on the idea that people who choose to read narrative prose (instead of, say, watching a film or playing a game) were somehow bored or not engaged with their unanimated tomes. The tweet’s author, Gaurav Munjal, cofounded Unacademy, which bills itself as “India’s largest learning platform”-and within the edtech context, where digitally animated books can be effective teaching tools, his suggestion might read a certain way.

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